{"id":11277,"date":"2025-05-12T06:00:00","date_gmt":"2025-05-12T04:00:00","guid":{"rendered":"https:\/\/www.johner-institut.de\/blog\/?p=11277"},"modified":"2025-08-20T23:03:42","modified_gmt":"2025-08-20T21:03:42","slug":"user-experience","status":"publish","type":"post","link":"https:\/\/www.johner-institut.de\/blog\/iec-62366-usability\/user-experience\/","title":{"rendered":"User Experience ungleich Usability"},"content":{"rendered":"<p>Viele Firmen verwechseln &#8222;User Experience&#8220; (Benutzungserlebnis) mit &#8222;Usability&#8220; (Gebrauchstauglichkeit), was zu Irritationen nicht nur bei Audits f\u00fchrt. Dieser Beitrag grenzt die beiden Begriffe voneinander ab und verr\u00e4t, wie sie beides pr\u00fcfen k\u00f6nnen.<\/p>\n<p><!--more--><\/p>\n<h2>Definitionen<\/h2>\n<h3>Definition von &#8222;User Experience&#8220; (Benutzungserlebnis)<\/h3>\n<p>Die ISO 9241-210:2011 definiert &#8222;User Experience&#8220; als <cite>Wahrnehmungen und Reaktionen einer Person, die aus der tatsa\u0308chlichen und\/oder der erwarteten Benutzung eines Produkts, eines Systems oder einer Dienstleistung resultieren<\/cite>.<\/p>\n<h3>Definition von &#8222;Usability&#8220; (Gebrauchstauglichkeit)<\/h3>\n<p>In DIN EN ISO 9241-11 ist Usability definiert als <cite>Ausma\u00df, in dem ein System, ein Produkt oder eine Dienstleistung durch bestimmte Benutzer in einem bestimmten Nutzungskontext genutzt werden kann, um festgelegte Ziele effektiv, effizient und zufriedenstellend zu erreichen<\/cite>.<\/p>\n<h2>Abgrenzung von &#8222;User Experience&#8220; und &#8222;Usability&#8220;<\/h2>\n<div id=\"attachment_11280\" style=\"width: 609px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.johner-institut.de\/blog\/wp-content\/uploads\/2015\/07\/User-Experience-versus-Usability.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11280\" class=\"wp-image-11280\" src=\"https:\/\/www.johner-institut.de\/blog\/wp-content\/uploads\/2015\/07\/User-Experience-versus-Usability-1024x539.png\" alt=\"Die User Experience umfasst die Usability, geht aber dar\u00fcber hinaus\" width=\"599\" height=\"315\" srcset=\"https:\/\/www.johner-institut.de\/blog\/wp-content\/uploads\/2015\/07\/User-Experience-versus-Usability-1024x539.png 1024w, https:\/\/www.johner-institut.de\/blog\/wp-content\/uploads\/2015\/07\/User-Experience-versus-Usability-300x158.png 300w, https:\/\/www.johner-institut.de\/blog\/wp-content\/uploads\/2015\/07\/User-Experience-versus-Usability.png 1109w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><\/a><p id=\"caption-attachment-11280\" class=\"wp-caption-text\">Die Usability ist ein Teil der User Experience. <a href=\"https:\/\/www.johner-institut.de\/buecher\/usability-engineering-als-erfolgsfaktor\/\">Bildquelle: Geis, Johner, Beuth Verlag<\/a><\/p><\/div>\n<p>Usability ist eine Eigenschaft, die die Benutzer nur <strong>wa\u0308hrend<\/strong> der Benutzung des Produkts erfahren. Der vermutete Nutzen, d.h. das, was der Benutzer erwartet (antizipiert), wie es sein wird, das Produkt zu nutzen, und die Empfindungen nach der Benutzung sind Teil der User Experience. In anderen Worten: Usability ist nur ein Teil der User Experience.<\/p>\n<p>Wenn Sie also in vergangenen Jahren\u00a0Menschen vor Apple-Gesch\u00e4ften haben anstehen sehen, die verzweifelt ein iPhone der x-ten Generation kaufen wollten, dann ahnen Sie, dass diese Menschen dies nicht deshalb taten, weil die Produkte gebrauchstauglich waren, sondern weil die Menschen annahmen, dass Sie gebrauchstauglich sind, und weil sie eine positive Wahrnehmung mit diesen Produkten verkn\u00fcpften. Und genau das z\u00e4hlt im Gegensatz zur Usablity zur\u00a0&#8222;User Experience&#8220;.<\/p>\n<h2>Bewerten\u00a0der &#8222;User Experience&#8220;<\/h2>\n<p>Die Gebrauchstauglichkeit pr\u00fcfen Sie mit der <a href=\"https:\/\/www.johner-institut.de\/blog\/iec-62366-usability\/cognitive-walkthrough-verifizierung-der-gebrauchstauglichkeit\/\">Usability Verifizierung<\/a> und <a href=\"https:\/\/www.johner-institut.de\/blog\/iec-62366-usability\/usability-validierung\/\">Usability Validierung<\/a>. Genau diese adressieren Regularien wie die <a href=\"https:\/\/www.johner-institut.de\/blog\/category\/iec-62366-usability\/\">IEC 62366<\/a>.<\/p>\n<p>Den antizipierten Nutzen k\u00f6nnen Sie so nicht bewerten. Hier empfehlen sich <a href=\"https:\/\/www.johner-institut.de\/blog\/iec-62366-usability\/nutzerbefragung\/\">Nutzerbefragungen<\/a>,\u00a0Monitoring sozialer Medien, Konferenzen usw.<\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>\u00c4nderungshistorie<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2020-05-12: Redaktionelle \u00c4nderungen<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viele Firmen verwechseln &#8222;User Experience&#8220; (Benutzungserlebnis) mit &#8222;Usability&#8220; (Gebrauchstauglichkeit), was zu Irritationen nicht nur bei Audits f\u00fchrt. Dieser Beitrag grenzt die beiden Begriffe voneinander ab und verr\u00e4t, wie sie beides pr\u00fcfen k\u00f6nnen.<\/p>\n","protected":false},"author":71,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1102],"tags":[1096],"ppma_author":[1265],"class_list":["post-11277","post","type-post","status-publish","format-standard","hentry","category-iec-62366-usability","tag-validierung","category-1102","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>User Experience ungleich Usability<\/title>\n<meta name=\"description\" content=\"Viele verwechseln User Experience mit Usability. 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