As discussed in the course "Trends in health care" new products and services will be offered. But also the increasing competition between health care providers and programs makes a profound marketing strategy being an important prerequisite for success.


Upon completion of this course the student will be able to

  • Explain the differences between the marketing of health care related products/services and normal offers
  • Describe the marketing mix and infrastructure to support a successful marketing.











Wir nutzen Cookies auf unseren Webseiten. Einige von ihnen sind essenziell, während andere uns helfen, diese Webseite und Ihre Erfahrung zu verbessern