The students will learn how market IT services and products. IT specifics will be discussed as well as the standard marketing mechanisms and strategies.


Upon completion of this course the student will be able to

  • Explain the different marketing instruments 
  • Establish a marketing plan
  • Describe the product and sale cycle
  • Establish a sales and marketing organization
  • Understand the importance of a corporate identity
  • Know potential partners and agencies
  • Organize fares and marketing events
  • Explain how the marketing of IT products differs from other products


TODO for CJ: add further topics



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