Marketing Claim Study

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Increase your devices' chances of success with empirically proven marketing claims

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Stand out from the compe­tition with evidence

For medical and IVD medical device manufac­turers credibility and proof of benefit are crucial. It is easy to claim that a device is better than the compe­tition, but true conviction comes from scientific evidence.   

Let's work together to position your devices optimally and set them apart from the compe­tition. We support you in backing up your marketing claims with compelling studies to convince customers and cost-bearers.   

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Benefit from our extensive expertise and experience

Our marketing claim studies not only provide you with scientific credibility but also enable you to use the output for publications and advertising. This simplifies negotiations with health insurance companies, hospitals, and laboratories and increases sales of your devices.  

You benefit from first-class expertise in usabi­lity, marketing claims, and scientific methodo­logy with us. You can be sure that you will receive reliable outputs quickly and within your budget. 

Scientifically Sound Study Designs

Our team of experts will create a well-founded study design for you, determine methods and test scenarios, and define the test group for objective usability evidence.

Test Subject Management

To make your day-to-day project work easier, we take over the recruitment of all test subjects as well as the entire organization of consent and non-disclosure agreements and remune­ration.

Professional Environments

To ensure realistic test scenarios, we provide sufficiently representative use environments in Germany and other countries, whether in the doctor's room, ward, or operating theater.

Performance and Data Collection

Our experts carry out the project according to plan, collect raw data, and create a scientific basis for objective evidence – with precise documentation for maximum traceability.

Statistical Evaluation & Reporting

Our statistical analysis of the raw data provides reliable results, summarized in a detailed report. Use this as a basis for white papers, scientific publications, or advertising materials.

Comprehensive Expertise

We offer professional consultation in all phases if you want to conduct the study yourself. Benefit from our scientific know-how to avoid mistakes and achieve your study goal efficiently.

Ready to back up your marketing claims with evidence?

Contact us to develop the best strategy for proving the benefits of your device together. 

 

Contact us, we're happy to help!
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+49 7531 94500 20

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Feedback of our Customers

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Thank you very much for your assistance, which has been very helpful to us. We have always felt that we received sound and professional advice.
Ralph Reitmajer, MTS Medical UG
As a young start-up, we were faced with the challenging task of perfor­ming usability evalu­a­tions with US citizens directly in the US. The Johner Institute proved to be an extremely valuable partner, providing us with crucial support in success­fully achieving our objective. The collaboration was characte­rized by a high degree of profes­siona­lism and produc­tivity. We were able to rely on the team's compre­hensive expertise and reliable support at all times.
neotiv GmbH Team
Many thanks for your support. It was a great professional expe­rience for us and we learnt a lot. We will certainly address our next studies and activities to Johner Institute.
Vittorio Iormetti, B Medical Systems S.a r.l.
For us as a start-up, the Johner Institute, with its Auditgarant and always appro­priately selected contact persons, is an essential source of support and guidance for all kinds of topics and inquiries, whether it's setting up the QMS or individual topics such as usability. In the area of usability, for example, we had an open flank. Starting with the basics and moving on to implemen­tation within product develop­ment, we built up internal know-how with the help of Dr. Philipp Schleer, planned our approach, and filled the neces­sary templates with life. Philipp was always available to answer our ques­tions. We really appreciate the fact that the contact persons for the various topics always remain the same at the Johner Institute, so that we can pick up where we left off at any time.
TEDIRO Healthcare Robotics GmbH Team
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Further support for the usability of your medical devices

Formative Evaluation

We help you accelerate the development and approval of your devices through our formative evaluations.

Summative Evaluation

We help you create the prerequisites for the rapid approval of your devices with IEC 62366-1 and FDA compliant summative evaluations.

Usability Lab Rental

With our usability labs in Germany and the USA, you create all the prerequisites for successful usability studies and usability tests.

Test Subject Recruitment

We take over the complete recruitment of healthcare professionals for your usability studies – from search to support on the day of the test.

Usability File

Need a standard-compliant usability file (human factors engineering file) to pass audits and approvals? We have the know-how! Our customized templates and professional support make it possible.

E-Learning/Seminars/Workshops

Want to gain more knowledge? Our custo­mized e-learning courses, seminars, and workshops put you on equal footing with experts.

 

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